Giving failure a deadline

Have you ever considered giving yourself a timeline to fail as hard and as fast as you can. Most times we only fixate on success and the positives that we sorta don’t take heed to how failure is an important part of that journey.

At a certain point, if you’re good at enough things, life gets… comfortable.

You get efficient. Competent. Predictable. And that’s exactly when you start stagnating, not because you’re failing, but because you’re not failing enough.

So here’s what I’m doing: From now till June 2027, I’m only pursuing things I know I’ll probably fail at.

Top of the list? Building an 9-figure business.

Not because I think I can’t do it, but because I’m not supposed to be able to yet. It’s big enough, scary enough, wild enough that failure is likely. Which means growth is guaranteed. I might loose money, go broke and back up again. I am going to dabble in a lot of unknowns, some scary but you know what, I have decided that I am going to be pushing back against comfort.

By setting failure as the goal.

And to manage the internal chaos of chasing things I’ll probably bomb at, I’m borrowing a tool from Tim Ferriss called Fear Setting: a simple 3-part framework where you (1) define your worst fears, (2) figure out how to prevent them, and (3) map out how you’d recover if they actually happened. It flips the whole goal-setting game on its head and gives you the clarity to pursue bigger risks with your eyes wide open.