Understanding the details of your customer journey is the first step to ensure that you deliver amazing customer experiences to users of your digital product. In a modern age where CRM (Customer Relationship Management) systems are no longer enough for the digital era. Scaling your business while staying innovative is hard when your data is locked into a single walled garden. As customer expectations shift, the flexibility to adjust your technology stack becomes critical. See full talk article
During the talk, I emphasized how harnessing the power of analytics can provide businesses with a competitive edge by driving informed decision-making, enhancing customer experiences, and ultimately increasing their bottom line. I also discussed various analytics tools and methodologies, illustrating how businesses can leverage these resources to make data-driven decisions and optimize their operations.